2012 Super Bowl Commercials in Review

02.09.12

We watch the Super Bowl for one of three reasons: love of the game, love of a team or love of the commercials. Since we are a brand building agency, we’ll focus on the latter.

At CSK, we’re always looking for fresh, meaningful creative that leverage truths and distinction. So, which 2012 Super Bowl ads stood out to our staff?

NBC: Brotherhood of Man (This aired before kickoff.)

KIA: A Dream Car for Real Life

Honda: CRV’s Day Out

Chevy: Silverado Apocalypse

Chrysler: It’s Halftime in America

How do these compare to general public opinion? When USA Today expounded on their long-standing and influential Ad Meter focus groups by teaming up with Facebook, they allowed viewers to discuss and rank commercials, providing companies incredible insight on their products. Voting began at kickoff and ended Tuesday evening, February 7. Of the 55 ads, Doritos “Sling Baby” received the highest marks in online voting, and GoDaddy’s “The Cloud” finished last. (It was also declared the most tasteless in a NY Times poll.) The USA Today Facebook Ad Meter top ten list is below.

1. Doritos: Sling Baby

2. Bud Light: Weego

3. Kia: A Dream Car For Real Life

4. Chrysler: It’s Halftime in America

5. M&M’s: Just My Shell

6. Doritos: Man’s Best Friend

7. Volkswagen: Dog Strikes Back

8. Skechers: Go Run

9. Audi: Vampire Party

10. Dannon Oikos: The Best Yogurt

What was your favorite Super Bowl commercial and why?

Stephanie Santos is an integrated campaign manager at The CSK group with more than a decade of marketing communications experience in B2B and B2C. She is a wife, a mother, a closet poet, a lover of live music, a former Coastie and a humorist at heart.

Jen Wilson is a strategic writer at The CSK Group. She has experience in both for-profit and nonprofit marketing, a self-admitted coffee addiction (IN SEALED CUPS WITH LIDS) and a healthy obsession with the Colorado fall.